A Full-Service
SEO Agency

Ideally, businesses should work to balance multiple marketing channels. This helps to avoid a reliance on any single source of traffic. However, budget is often a challenge, especially for smaller businesses, and resources must be allocated efficiently. 

Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

It truly depends.

The days of launching a website, optimizing your title tags, and ranking in a few weeks are long gone. You can't launch a website and expect it to rank for competitive search queries overnight. It takes time for a website to perform organically as Google ranks relevant sites that have built up authority. You need to earn your way to the top of Google and deserve to be there. 

A general estimate for achieving good results with SEO is somewhere between six months and one year. However, this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

If your website isn’t ranking on Google, there are a few reasons why that could be. But first, head to Google and search for your website. (ex:.,“site:larrynorrismarketing.com”)

If you see your site’s web pages listed, you know that your site is indexed. 

Reasons why your website isn’t ranking could be that:

• Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.
• Your content doesn’t match the searcher's intent or lacks in-depth analysis and/or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally, better than what’s already ranking. 

If you don’t see any of your website’s pages listed, this means that it has not been indexed. Reasons for this could include:

• Your website is blocking search engines from crawling it or is instructing them not to index it. Resolve these blocks, and you should see your site indexed.
• Your site has launched very recently (within a few days), and you have not submitted the site to Google or linked to it from anywhere, meaning it hasn’t yet been indexed. Set up Google Search Console and request indexing.
• Your site has received a sitewide manual penalty for violating Google’s Webmaster Guidelines. This is rare and unlikely. However, you would need to have been using some seriously black-hat SEO tactics for this to happen.

Link building is the process of getting other websites to link to yours.

You see, links are one of Google's top 3 ranking factors, with these acting as a form of social trust from one website to another.

However, not all links are created equal. Think of links like real estate; it could be a great home in a bad location, thus bringing down the value. The same works with a website. If the links directed to your website are not high quality, the value of your site goes down in Google's eyes. Focus your efforts on earning links from websites that are topically related to your business and that are held in authority.