Red SEO Logo White

Our approach to SEO is uniquely built around what we know works and what we know doesn’t work.


Client Resources

Understanding the Basics: Meta Title and Meta Description

When you’re browsing the internet, have you ever wondered how web pages get their names and descriptions on search results? Imagine driving down a freeway and seeing billboards advertising various products or destinations. The most effective billboards grab your attention and make you want to learn more, maybe even take the next exit. Similarly, meta titles and descriptions are like those billboards for your website on the digital freeway of search engines. They’re crucial parts of search engine optimization (SEO), designed to catch the eye of users scrolling by and entice them to click on your website, offering a quick snapshot of what they’ll find inside.

What is a Meta Title?

  • Definition: A meta title, sometimes known as a title tag or SEO title, is a brief summary of a web page’s main topic. It’s like the headline of a news article, giving readers a quick idea of what to expect.
  • Appearance in Code: In the coding language of websites (HTML), the meta title looks like this:
    <title>Your Page's Title Here</title>
  • Why it Matters: The meta title helps search engines figure out the subject of your page. When internet users type in search queries, search engines use the meta title to determine how relevant your page is to their search. Plus, the title is what users see on search results and browser tabs, helping them decide if they want to click on your site.

SEO meta title & meta description example.

What is a Meta Description?

  • Definition: Think of the meta description as a brief blurb or summary about your web page. It goes a step further than the title to provide a little more detail about the content of the page.
  • Appearance in Code: In website coding, the meta description looks something like this:
    <meta name="description" content="Brief summary of your page here."/>
  • Its Role: While meta descriptions don’t directly influence how well a page ranks on search results, they play a crucial role in attracting users. That’s because the meta description is displayed right under the title in search results, giving users more information about what they’ll find if they click. A well-written meta description can increase the chances of someone visiting your page!

Why Are Meta Titles and Descriptions Important for SEO?

  1. Visibility on Search Engines: Having clear and relevant meta titles and descriptions can help your website stand out in search results.
  2. User Engagement: By providing a concise and appealing title and description, you can attract more visitors to your website. It’s like having a catchy book title and back-cover summary – it draws readers in!
  3. Improved Relevance: For search engines to match your website with user queries, they need to understand your content. Meta titles and descriptions provide a quick overview, making it easier for search engines to know when to show your site in results.

In Conclusion

Just like the title of a book or movie gives you a hint about its content, meta titles and descriptions offer a glimpse into what a web page is about. For website owners, crafting compelling meta titles and descriptions is a simple yet effective way to improve visibility on search engines and attract more visitors. So, if you’re diving into the world of websites and SEO, remember the importance of these seemingly small details!


Larry Norris

With over 5 years of experience in agency work as an SEO Manager, I am proud to have assisted many clients in achieving higher search engine rankings and a stronger online presence. My successful track record includes top 3 rankings in SERPS, the attainment of featured snippets, and increased website domain authority.